Next to the regular assessments and monthly meet ups, we have a formal end of the year meeting. In all of those meeting the numbers are discussed, we make arrangements for new campaigns and point of improvement are discussed.

Even though we are set to go, we always make an evaluation with the marketing departments to align our views and make sure we did not miss anything. This is also the time for the dealers to give feedback and ask questions. After the evaluation, agreements are made on purchasing quantities so that each store is supplied with enough stock when the product is launched.

After the launch of a product, it is important to have an assessment with the dealers and their teams in order to know how the product is received by the consumers. This is firstly done by checking the numbers of sales at each dealer. Secondly, we ask the dealer to give us input on the launch and assess together if there are any points for optimalization. This process is repeated over time until we reach perfection.

After we have informed the dealers of the upcoming launch, the step is taken to also inform the other personnel on the new product. Visiting key accounts mainly serves to inform the sales team. We always make sure that they are briefed in advance and when we visit, we teach them how to handle the product and how to market it. After visiting the keystores all the employees of the dealers are informed and we are set to go.

At the actual launch of the product, we have made sure that each dealer had sufficient stock and have exercised the final checks as far as the launch was concerned. The dealers will then include the new product in the newsletter, website and email. In addition, a launch page with banner is implemented so every person who searching on photographic items on the internet will see the product. And last but certainty not least, we make sure that the product is physically launched in the store and presented nicely.