Who we are
We Are Studiopartners is a family business that has been a supplier of photographic equipment in the Benelux for over 25 years.
We have a small but very enthusiastic team that is based in the Netherlands and Belgium and therefore knows how to reach the local markets.
Ronald and Marjon Heijdeman are the founders and as of 2018 their daughter Esmee is also working in the company.
Distribution network
In 2023 our dealer network consists of approximately 80 dealers and we serve all around in Europe.
Over the years we managed to keep growing even though the market has changed with the shift to the digital era and more recent the consequences of COVID-19.
With Esmee onboard we have been able to grow our network of distributors by 30% due to online acquisition.
The dealer network consists of both the major players in the market, such as Kamera Express and CameraNu, as the smaller specialist stores. This gives us a wide range so we can serve all the different players on the market.
We have dedicated ourselves to the specialization of photographic products and everything that goes with it. With our small and specialized team, we focus on the A-brands in the industry, because we rather be small and very good at what we do than the other way around.
How we do it?
Let me explain.
Start marketing campaign at the dealers
At the launch of a new product, we start the marketing campaign addressed to the dealers. We do this by sending the email campaigns to the respective purchasing and marketing departments. It is very important to bring the product to their attention and enthuse them since it is through them that we ultimately market the product.
Visiting the keystores
After we have informed the dealers of the upcoming launch, the step is taken to also inform the other personnel on the new product. Visiting key accounts mainly serves to inform the sales team. We always make sure that they are briefed in advance and when we visit, we teach them how to handle the product and how to market it. After visiting the keystores all the employees of the dealers are informed and we are set to go.
Evaluation with keystores
Even though we are set to go, we always make an evaluation with the marketing departments to align our views and make sure we did not miss anything. This is also the time for the dealers to give feedback and ask questions. After the evaluation, agreements are made on purchasing quantities so that each store is supplied with enough stock when the product is launched.
Launch of the product
At the actual launch of the product, we have made sure that each dealer had sufficient stock and have exercised the final checks as far as the launch was concerned. The dealers will then include the new product in the newsletter, website and email. In addition, a launch page with banner is implemented so every person who searching on photographic items on the internet will see the product. And last but certainty not least, we make sure that the product is physically launched in the store and presented nicely.
After the launch
After the launch of a product, it is important to have an assessment with the dealers and their teams in order to know how the product is received by the consumers.
This is firstly done by checking the numbers of sales at each dealer. Secondly, we ask the dealer to give us input on the launch and assess together if there are any points for optimalization. This process is repeated over time until we reach perfection.
Assessment
Next to the regular assessments and monthly meet ups, we have a formal end of the year meeting. In all of those meeting the numbers are discussed, we make arrangements for new campaigns and point of improvement are discussed.